Transmedia storytelling panorama in the Russian media landscape

Abstract

Transmedia storytelling (TS) refers to media experiences expanded across multiple platforms. This article discusses the specifcity of Russian TS initiatives. The goal of the research is to determine the social and cultural contexts in which TS is adopted in Russia by reconstructing the panorama of the Russian transmedia landscape. The qualitative research is methodologically supported by an analysis of documents and materials regarding transmedia projects in Russia and presents an interdisciplinary theoretical approach (1) to explore the concept of TS and the variability of terminology in different contexts; (2) to situate the discussion of TS in the contemporary Russian media space and above all (3) to analyze examples of transmedia projects in Russia. Since TS is just emerging in Russian media and media studies, the article represents an attempt to map the Russian transmedia landscape.